"Only a mediocre writer is always at his best." W. Somerset Maugham

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The Business Writer's Challenges
Discover the Key Strategic Practices to Create Result-Getting Emails, Reports and Letters
  featuring  
The PowerSuasion Writing ProfileTM

Thursday, June 14, 2012
Save $$$--Take Advantage of Our Introductory 2-for-1 Offer
Table of Contents
Overview
Benefits
Who Should Attend
About The PowerSuasion Writing ProfileTM
What You Get
Seminar Outline
Dates
Fees
Location
Outline & What You Get
Leader

 Register for this business writing seminar


For more information, you can:

  • Call us at (312)242-1799 and ask for Karolus Smejda


  • Question? Suggestion? Contact us


    • Calendar (Upcoming Events)
    Overview Return to top
    Designed for the busy leader and professional, this business writing seminar focuses on writing strategies that you can use to make your emails, letters, and reports effective! In other words, get you the results you want.. Although grammar will be quickly reviewed, this course focuses primarily on strategy in writing, thinking through what your communication must accomplish, who is to be influenced and how the writing is to be organized. In this information-packed day you will learn tips and techniques that you can apply the next day on the job.

    As part of the seminar, you will get The PowerSuasion Writing ProfileTM. As prework, you will be asked to submit 5 to 7 on-the-job writing samples to be assessed. This     		assessment not only evaluates your usage and grammar, but also (and more importantly) evaluates strategic elements of effective communication in your writing: Does the communication (email, letter, report) ask for an action? Is the communication oriented to the reader? Is organization communicated to make readable? Are paragraphs structured as meaningful and appropriate nuggets of thought? All in all, PowerSuasion's editors thoroughly evaluate your writing samples to build your profile..

    Many of our clients have discovered not only what to improve, but also that their writing is a lot better than they thought! ( For more detail see below.)
    Benefits Return to top
    • Achieve the results you want with your business writing
    • Increase promotability by strengthening your writing image
    • Eliminate guesswork by knowing exactly where you must improve
    • Save time when drafting and editing your writing
    • Understand what makes your written communication effective
    • Reduce stress by not having to worry about the quality of your writing
    • Increase your productivity by getting the responses you want the first time
    • Write with more ease by having a step-by-step writing process to follow

    I've found so much of the information we covered in this business writing seminar to be of daily value on the job.... Thank you for the knowledge and tools that you've provided; they really are making a difference in my working life and the lives of others around me. Jay V., Learning Manager, Mid-level Consulting Firm

    Who Should Attend Return to top
    Executives
    Directors
    Managers
    Professional staff
    Technical staff
    Sales/marketing staff
    The PowerSuasion Writing ProfileTM Return to top
    • Evaluates how effectively your business writing communicates
    • Tells you what is excellent
    • Explains what you need to improve
    • Refers you to resources you need to review
    • Provides you with tips you can use immediately
    • Gives the tools to improve your communication
      Return to top

    Thank you for the most useful course in business writing I have ever taken. I used the information immediately the next day with great results. I feel like a big weight has been removed. I can now write purposefully rather than on intuition. After my first use of the information, the intended reader read my writing and complimented me! Best of all, my desired action (because it's stated), was carried out. C.G., Principal, Independent Consultant

    What You Get Return to top

    Continental Breakfast & Lunch included
    Breakfast and Lunch is included in your registration fee.

    The PowerSuasion Writing ProfileTM
    This 25-page document reports your assessment results, gives you recommendations for action, and refers you to resources you can consult for further improvement in your business writing.

    My Editing GuideTM
    This 5x8 laminated card lists all items assessed at less than 90%. Phrased as questions an editor would ask you, the items tell you exactly where and how to improve.  Using this card will focus your editing and improve the effectiveness of your e-mails, memos, letters and reports to get the results you want.

    One-day Seminar
    This one-day, business writing seminar reviews the criteria used to evaluate your writing, provides both theory and practice in writing, and gives you an information-packed day of learning.

    Writing Samples You Submitted Returned
    Your writing samples are annotated by a professional, business writing assessor with helplful comments and advice.

    Access to Online Assessment & Resources
    You will have access to the online version of your PowerSuasion Writing ProfileTM. The online version features more information, resources, and examples to deepen your understanding of your challenges.

    Seminar Manual
    This 100-page business writing manual gives copies of the PowerPoint slides, refers you to resources you can check to improve, and provides in-class exercises.

    Textbook
       Elements of Style by Strunk & White

    Surprise gift
    Attend and you will get a surprise gift--another tool in your toolkit for improvement.

    Outline Return to top
    7:30am-8:00 Registration, coffee & rolls
    8:00-9:30 Introduction
         Introduction of participants
         Review of manual
         Time saving tips using MSWord
         About The PowerSuasion Writing ProfileTM
          About Business Writing as Communication
         Writer's Dilemma
         The Business Writing Process
    9:45-12:00 (15 min break included) Strategizing for Business Writing Effectiveness
         Clarify Action Desired)
                  Define Desired Action
                  Create the Primary Message/Purpose
         Analyze the Reader
                  Build Rapport
                  Hook the Reader
                  Give reasons for reading
                  Match Tone to Support Primary Objective
    12:00-12:30 Lunch
    12:30-1:30 Organizing Your Business Writing
         Provide a Roadmap for the Reader
         Tell the Reader How Ideas are Organized
         Clarify Links Between Idea Groups
         Summarize to Emphasize Key Points
         Review My Editing Guide
    1:30-2:45 Powerful Paragraphs
         Build Units of Thought
         Organize Paragraphs Toward a Strong Objective
         Tell the Reader the Central Purpose
         Explain the Flow of Ideas
         Provide Transitions from Paragraph to Paragraph
         Construct Consistent Paragraphs
    3:15-4:00 Sentences & Punctuation
         Write Effective Sentences
    4:00-4:30 Taming the Email Dragon
         Email issues
         Actionable subject lines
         Effective email layout
    4:30-5:00pm Wrap Up
         Fill out evaluation
         What learned
         Adjournment
    Dates Return to top
    The business writing seminar dates with registration deadlines and writing sample submission deadlines are listed below. Upon registration, you will receive an e-mail with instructions for submitting your on-the-job writing samples.
    Business Writing Seminar Date Registration Deadline Sample Submission
    06/14/2012 06/01/2012 06/01/2012

    "I liked getting the feedback just about my writing. I already knew some of what I needed to improve, but seeing how good I was in so many other areas of my business writing really surprised me. I liked getting a workbook that's made just for me. I look forward to using my list of things to check on my writing tomorrow when I get back to work!"
    Bob S., Manager, Fortune 500 Company

    Fees Return to top
    Fee for 1 registration = $595.00;
    Fee for 2 to 5 registrations = $545.00;
    Fee for 6+ registrations = $495.00

    Introductory 2-for-1 offer! Register one person for $595.00 and the second person's attendance is complimentary for the first two people from your company or organization.
    		 Register & pay using a credit card

    Register & pay by check or purchase order
    Location Return to top
    Outer Drive East
    400 E Randolph, Suite 503, Chicago, IL
    Room = Hospitality Room
    PowerSuasion Phone: (312)371-7088
    About the Outer Drive East
    Parking is available in the building at a reduced rate.

    "I really loved the course and wish it could be longer! I enjoyed the examples, historical references, etc. that you chose to highlight. Nearly eight hours just flew by! Thank you!
    Patricia B., Manager, International Bank
    Seminar Leader Return to top
    Karolus Smejda, M.A., a management & communications consultant since 1974, has been featured in Wall Street Journal, Newsweek, Chicago Tribune, NBC, CNN, and Future. He has consulted with organizations from businesses to Fortune 500 companies, working with sales people, managers and executives in improving their leadership and management skills. As a business writing expert, Karolus has presented his programs to organizations as diverse as Federal Home Loan Bank, British Petroleum, Federal Reserve Bank, Chicago Board of Trade, Chicago Mercantile Exchange, Chicago Society of Association Executives (now Association Forum), United Insurance, Caremark, American Dental Association, Council on Logistics Management, Chicago Police Department, City of Chicago, Morton International, Northern Trust and USG Corporation.

    Furthermore, Karolus has created The PowerSuasion Writing ProfileTM to provide feedback to business-persons and organizations on what to improve in their communications. Currently, Karolus also teaches Business Writing at Loyola University in Chicago as adjunct faculty.
    Return to Calendar Pay by credit card; get a FREE book!
         
    Register using a credit card

    		 Register & pay by check or purchase order
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    PowerSuasion Incorporated, 400 E Randolph, Suite 503, Chicago, IL 60601; Phone: +1 (312)777-1010; Fax: +1 (866)252-0048; E-mail: info@powersuasion.com
    Copyright ©2012 by Karolus Smejda, PowerSuasion Incorporated. All rights reserved.
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