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Your audience is one single reader. I have found that sometimes it helps to pick out one person - a real person you know, or an imagined person and write to that one.  John Steinbeck

 


 

Quality Improvement

"It's important for us to refine our TQM customer service interviewing skills."

Fortune 500 bank

In collaboration with the instructional designers, we developed case materials that the actor performed to illustrate negative and positive role modeling. Participants coached the actors into performing the roles appropriately.



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