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The colossal misunderstanding of our time is the assumption that insight will work with people who are unmotivated to change.   Edwin H. Friedman

 


 

What have we discovered about business writing?


Thank you very much for today’s teleconference. The PowerSuasion Writing Profile results are powerful; your walk-through was of great benefit. (See: I used the semi-colon appropriately - I think!).--Ted P., Director, Organization Development, Fortune 500 Financial Company

Over the last 15 years of evaluating written business communication using this assessment process, we have come to understand the following:

  • About Individuals
    • Most people are surprised by how good their writing is. (They see a lot of 100%'s in their assessment feedback scores.)
    • A few types of writing errors are repeated over and over again, creating the perception that the writing is "bad."
    • By correcting these errors using the personalized editing guide supplied with The PowerSuasion Writing Profile™, written communication is dramatically improved.
  • About Organizations
    • Organizations tend to have specific written communication patterns
    • Organizations can then make decisions about whether and how to change the quality of written communication