There's nothing to writing. All you do is sit down at a typewriter and open a vein.  Red Smith

What we have discovered about written communication?

Over the last 15 years of evaluating business writing using The PowerSuasion Writing Profile, we have come to understand the following:

  • About Individuals
    • Most people are surprised by how good their writing is. (They see a lot of 100%'s in their The PowerSuasion Writing Profile feedback scores.)
    • A few types of business writing errors are repeated over and over again, creating the perception that the writing is "bad."
    • By correcting these errors using the personalized editing guide supplied with The PowerSuasion Writing Profile, the business writer can dramatically improve his or her businesss writing.
  • About Organizations
    • Organizations tend to have specific written communication patterns
    • Organizations can then make decisions about whether and how to change the quality of written communication
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